Marketing Data-Hub
Centralize and Optimize: Elevate Your Marketing Strategies with a Comprehensive Marketing Data Hub
The goal of this project was to create a centralized Marketing Hub by integrating diverse data sources, enabling comprehensive analysis and insights. By combining data from Google Analytics 4, CRM systems, and Salesforce, we provided a holistic view of marketing performance and customer interactions. This centralized hub facilitated data-driven marketing strategies and improved decision-making processes.
A Marketing Data Hub integrates data from various channels and systems to create a 360-degree view of marketing performance and customer interactions. This unified data enables businesses to deliver personalized marketing strategies, improve customer engagement, and make data-driven decisions. By utilizing a Marketing Data Hub, businesses can better understand marketing effectiveness, customer behavior, and preferences, leading to increased marketing efficiency and effectiveness.
The Marketing Data Hub project involved dimensional modeling with Google Analytics and CRM data, integrating data from European and Japanese websites with Google Analytics 4 tracking, alongside Salesforce data, to establish a centralized Marketing Hub. This hub was designed to support machine learning (ML) and data analysis, providing comprehensive insights for marketing strategies and decision-making.
Highlights
Holistic Marketing View: Gain a complete view of marketing performance and customer interactions for better decision-making.
Enhanced Efficiency: Automate data workflows and deployment processes, reducing manual intervention and increasing reliability.
Improved Insights: Leverage integrated data for advanced analysis, supporting more effective marketing strategies.
Advanced Data Integration: Combine data from Google Analytics 4, CRM systems, and Salesforce into a unified model.
Automated Workflows: Use Apache Airflow to manage complex data workflows, ensuring timely and reliable data processing.
Scalable Solutions: Utilize BigQuery’s powerful data warehousing capabilities for scalable and efficient data storage and querying.
Services
Comprehensive Data Integration: Seamlessly integrate data from various sources to create a unified marketing view.
Tailored Solutions: Customize the Marketing Data Hub to meet your specific business needs and objectives.
Advanced Analytics: Utilize sophisticated analytics to gain deeper insights into marketing performance.
Real-Time Data Processing: Access and act on real-time marketing data for timely decisions.
Scalable Platform: Ensure the Marketing Data Hub grows with your business needs.
Enhanced Data Security: Implement robust security measures to protect marketing data.